Kavli Affiliate: Xiang Zhang | First 5 Authors: Bencheng Yan, Si Chen, Shichang Jia, Jianyu Liu, Yueran Liu | Summary: Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users’ real interests in content is essential for performance. However, existing methods heavily rely on ID […]
Continue.. MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling