Kavli Affiliate: Ting Xu | First 5 Authors: Yoon Tae Park, Ting Xu, Mohamed Anany, , | Summary: Uplift modeling is essential for optimizing marketing strategies by selecting individuals likely to respond positively to specific marketing campaigns. This importance escalates in multi-treatment marketing campaigns, where diverse treatment is available and we may want to assign […]
Continue.. Enhancing Uplift Modeling in Multi-Treatment Marketing Campaigns: Leveraging Score Ranking and Calibration Techniques